The Power of Product Integrity (Harvard Business Review)

by Kim B. Clark and Takahiro Fujimoto

Introductory paragraph (hook):

"Some companies consistently develop products that succeed with customers. Other companies often fall short. What differentiates them is integrity. Every product reflects the organization and the development process that created it. Companies that consistently develop successful products—products with integrity—are themselves coherent and integrated. Moreover, this coherence is distinguishable not just at the level of structure and strategy but also, and more important, at the level of day-to-day work and individual understanding. Companies with organizational integrity possess a source of competitive advantage that rivals cannot easily match."